Law Firm Advertising…
November 12th, 2007 by Jeff KnappFrom Truth In Large-Firm Advertising:
“But I wonder whether Big Firm advertising has the same impact. I just cannot imagine MegaCorp Executive sitting at an airport and seeing Winston, the Womble Carlyle Sandridge & Rice bulldog mascot and then thinking to himself, “I need more ‘tenacity’ from my outside legal counsel. I think I’ll call Womble and ask them to defend the next class action lawsuit that gets filed against my company!”
OK, I know that really isn’t the point of Winston or any other Big Firm advertising campaign. They want to create a brand image that will separate them from the herd. But selling Big Firm legal services is not like marketing the latest smart phone. I am not sure I could even tell you what most of my Big Firm colleagues do on a daily basis, much less convince you to pay $400 an hour for it.
Subscribe